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Avery Dennison debuts RFID product, Durst innovates in digital and more

AD Fusion delivers customizable materials with pre-inserted RFID inlays, plus the week's other top stories.

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By: Greg Hrinya

Editor, Label & Narrow Web

Avery Dennison has announced the launch of AD Fusion, what it says is a first-of-its-kind program that is set to transform how label and packaging converters adopt RFID technology. Powered by innovative SmartFace technology, AD Fusion delivers customizable materials with pre-inserted RFID inlays. This removes the traditional barriers to entry and helps businesses meet the rapidly growing demand for smart labels quickly and cost-effectively.

Entering the smart label market has traditionally required significant capital investment, with production tied to specific presses or facilities with specialized inlay insertion equipment. AD Fusion changes that. Designed to help converters scale their RFID offerings with ease, the program delivers a level of flexibility that simply hasn’t existed before, the company states — whether a converter is just starting out or looking to optimize RFID production across its network.

Meanwhile, digital presses must deliver enhanced quality and data in faster speeds than ever before. Durst has engineered multiple technologies, ranging from the press to Hawk AI camera inspection systems. The goal is to simplify operations for label converters.

To learn more about how automation, workflow integration, and new press technology promote quality and efficiency for label converters, L&NW sat down with Barry Wendell, National Sales Manager, Durst.

Here are the top viewed stories from the week ending on August 28, 2026:

  1. Avery Dennison advances RFID adoption with AD Fusion
  2. Durst develops new technologies to drive digital label production
  3. Electronic Imaging Materials earns BarTender Platinum Partner status
  4. Domino details advantages of In-House Leasing Program
  5. ePS details benefits of software designed for labels and packaging

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